摘要
本文主要采用数据分析和田野调查的方法,系统全面地分析了目前皮革制品行业的现状,并运用案例分析分别从"危机"和"机遇"两个方面阐述了行业未来的发展方向,细化了设计流程,罗列了品牌塑造的方案,给市场、企业和高校的变革提供了参考。
In this paper, data analysis and field survey methods were used to systematically analyze the current status of the leather product industry, and the case analysis were used to elaborate the future development of the industry in terms of ＂crisis＂ and ＂opportunity＂. The design process had been formalized, and the branding plan had been listed, which had provided data support for the reform of markets, enterprises and universities.
作者
潘美丽
Pan Mei-li(Guangzhou College of South China University of Technology,guangzhou 510800,China)
出处
《皮革与化工》
CAS
2018年第5期39-43,共5页
Leather And Chemicals
基金
2016广东省普通高校特色创新类项目资助
关键词
皮革制品
设计
教育
品牌
leather product
design
education
brands
