基于RMCP分析的宁夏休闲农业产品开发策略研究

Development Strategy of Leisure Agricultural Products Development in Ningxia Based on RMCP Analysis Method

休闲农业产品是休闲农业的核心,是促进农村产业结构调整、生态农业文明建设的基本单元。文章基于宁夏休闲农业发展现状,运用RMCP分析方法,对宁夏休闲农业的资源基础、市场需求、社区参与及产品开发等四个方面进行了具体分析,并据此提出了优化宁夏休闲农业产品开发的策略,旨在为宁夏休闲农业可持续发展提供参考。

Leisure agricultural product is core of leisure agriculture. It is the basic unit to promote rural industrial structure adjustment and ecological agrieuhural civilization construction. Based on the current situations of leisure agrieuhure in Ningxia, this paper analyzed the leisure agrieuhure in Ningxia from resource base, market needs, community participation, and product development by RMCP method. On the basis, the development strategies of optimizing leisure agrieuhure products were put forward, aiming to provide references for leisure agrieuhural sustainable development in Ningxia.