摘要
短期内中国邮轮市场挑战重重,但长期来看中国仍是推动全球邮轮市场发展的主力军。近年来中国邮轮市场经历了飞速的发展,已成为全球最大的出境游客源国。然而,近期中国邮轮乘客数量增长速度呈现放缓迹象,一家国内邮轮公司也宣布于今年秋季关闭,这些都使得中国邮轮市场的未来发展再次成为各方关注的焦点。
China is now the world's largest source market for international tourism, and against this backdrop, there has been rapid expansion in the Chinese cruise sector over the last few years. However, recent indications of slowing growth in the number of Chinese cruise passengers and the closure of a domestic cruise company has brought the outlook for China's cruise market into focus once again. Domestic cruise operators, typically utilising smaller and older ships, have also faced difficulties. SkySea Cruise Line, a joint venture between Carnival and Chinese travel agency Ctrip, will be closed this autumn, with its only vessel sold and likely deployed elsewhere. So, the Chinese cruise market has faced some headwinds recently, but positive drivers remain. China's large population and low ‘penetration rate' suggest that there is significant growth potential in the cruise sector(0.2% of the Chinese population took a cruise in 2017, compared to 3.5% of the US population). Improvements to ticket selling models and diversification of routes are ongoing, and various cruise lines are planning deployment of further large ships from 2020. Overall, despite short-term challenges, China still looks set to play a key and growing role in the cruise sector in the long-term.
出处
《中国远洋海运》
2018年第10期44-44,9,共1页
Maritime China
