新媒体环境下企业营销特征及营销策略

Marketing Characteristics and Marketing Strategies of Enterprises in the New Media Environment

新媒体的出现对现代企业来讲,可以说是机遇与挑战并存,如何更好地开展企业产品营销工作,是提升企业综合竞争水平必须要考虑的问题。基于此分析研究了新媒体环境下企业营销特征及营销策略。

The emergence of new media for modern enterprises, can be said to be both opportunities and challenges,how to better carry out enterprise product marketing work, is to enhance the level of enterprise competition must beconsidered. This paper analyzes and studies the marketing characteristics and marketing strategies of enterprises in thenew media environment.