《坤》卦传播思想论析

Analysis on the Communication Thoughts of “Book of Changes·Kun” Hexagram

《周易》中《坤》卦的传播方式,是由阴爻(--)组成■的符号语言。《坤》卦卦辞本身就蕴含了传播模式、传播效果和传播旨趣。从传播模式来看,六爻的发展变化过程属于阴极返阳的互动式传播;从传播效果来看,初六提出了"履霜坚冰至"的预测性警语;从传播旨趣来看,六五"黄裳元吉"传达了中和、中道的和谐理念。

＂Kun＂hexagram communication pattern approaches ＂ ＂of the language of symbols by Yin Yao＂--＂. ＂Kun＂hexagram contains the very beginning,and we want to explore the communication mode,communication effect and communication purport. Judging from communication mode,the development and changes in the course of Liu Yao are ＂Yin back to yang＂interactive transmission. From communication effect of view,Chu Liu puts forward the ＂ice will attain if creaming＂predictable warning. For communication purport,Liu Wu ＂Huang Shang Yuan Jie＂conveys ＂in concordance＂and＂middle way＂philosophy of harmony.