摘要
目前农村电子商务经营模式主要是为农产品提供新的销售渠道,虽然这种模式一定程度上拓宽了销售市场,但是形式单一,在高昂的物流费用面前,不能根本改变农产品增产不增收的情况。因而,农村电商需要从供给侧改革的方式进行深度发展,建立对农村经济结构性进行调整,以达到有效供给,以多层次电子商务平台为基础来实现有效供给,实现资源的有效配置,来带动农村经济发展。
the rapid development of rural electricity providers has brought new opportunities to the rural economy. But the national policy also provides convenience to the rural e-commerce, but the rural economy has long been a single problem of income, and how to combine the idea of supply side reform to lead the rural e-commerce to serve the rural economic development better, and to realize the strategy of Rural Revitalization proposed by the state government.
作者
覃聪
QIN-Cong(Guangdong AIB Polytechnic University,Guangdong Guangzhou 510603)
出处
《现代营销(下)》
2018年第9期198-199,共2页
Marketing Management Review
关键词
供给侧
改革
农村电商
supply side
reform
rural e-commerce