摘要
短短16年,华夏集团实现了从个体手工作坊到民营企业集团的超常规、跳跃式的发展,这归结于该集团有悖"常理"的经营之道、视牌如命的品牌意识、领先一步的市场战略、以人为本的企业文化、致富不忘企业的社会责任及永不满足的创业精神。
In just 16 years,Huaxia Group has realized the extraordinary and jumping development from individual workshops to private enterprise groups,which is attributed to the group 's ethical management and brand awareness. A one-step market strategy,a people-oriented corporate culture and an unsatisfied entrepreneurial spirit.
作者
王浩见
WANG Hao-jian(Department of Policy Research,Weihai Municipal Committee,Weihai,Shandong 264200,China)
出处
《泰山学院学报》
2018年第5期41-45,共5页
Journal of Taishan University
关键词
华厦集团
跳跃发展
调研报告
Huaxia Group
jump development
research report