山西黄河旅游景点可持续开发问题与对策分析

Analysis on the Problems and the Countermeasures of the Sustainable Development of Tourist Spots of the Yellow River in Shanxi Province

基于田野调查,文章对山西境内的黄河旅游发展的现状进行较为客观的分析,梳理了山西境内黄河旅游景点可持续开发现阶段存在的问题,分析存在问题的原因,从旅游经济的视角提出重视宣传方法和手段、完善基础设施、制定惠民政策和其他旅游策略等4个方面对策建议,以期为有关部门和人员决策提供参考,促进打造黄河旅游支柱产业,重塑黄河旅游品牌。

Based on the field investigation, this paper objectively analyzed the present situation of the Yellow RAver tourism development in Shanxi Province, combed the existing problems in the sustainable development of the Yellow River tourist attractions in Shanxi Province, analyzed the causes of the existing problems,and put forward four aspects of countermeasures, include： paying more attention to the publicity methods and means, improving the infrastructure, formulating policies benefiting the people and other tourism strategies, in order to provide reference for the relevant departments and personnel to make decisions, so as to promote building the Yellow RAver tourism pillar industry, remodeling the Yellow RAver tourism brand.