精准扶贫助推山东省农村电商产业发展路径研究——基于产业周期的视角

Research on the Development Path of Rural E-commerce Industry Promoted by Precision Poverty Alleviation in Shandong Province: Based on the Perspective of Industry Cycle

针对我国现阶段产业发展中"三农"问题突出,习近平总书记提出了实事求是、因地制宜、分类指导、精准扶贫的重要指示并提出重点实施策略。山东省农业基础良好,但整体发展缓慢,尤其在依托互联网+的农业发展中相对滞后,没有充分利用资源禀赋优势,产业缺乏核心竞争力。文章以政府精准扶贫为出发点,以"互联网+农业"的电商产业周期理论,探讨农村电商在集群化发展的不同阶段给出具体发展路径建议。

In view of the outstanding problems of ＂agriculture, rural areas and farmers＂ in China＇s current industrial development,General Secretary Xi Jinping put forward important instructions for seeking truth from facts, adapting to local conditions, classifying guidance, and precision poverty alleviation and proposing key implementation strategies. The agricultural foundation of Shandong Province is good, but the overall development is slow, especially in the development of agriculture relying on Internet ＋, and the advantages of resource endowment are not fully utilized, and the industry lacks core competitiveness. The article takes the government＇s precise poverty alleviation as the starting point, and discusses the specific development path of rural e-commerce in different stages of cluster development with the ＂Internet ＋ Agriculture＂ e-commerce industry cycle theory.