供销合作社推进农村电商发展模式探析——以江苏省供销合作总社实践为例

Analysis on the Rural E-commerce Development Mode by Supply and Marketing Cooperatives:Taking the Practice of Jiangsu Province Supply and Marketing Cooperatives as an Example

江苏省供销合作总社在推进农村电商发展的历程中勇于创新,敢为人先,通过高点定位,系统谋划,布好农村电商大局,又从细处着手,扎实推进,引领农村电商方向,走出了一条适合江苏农村电商发展之路。面对农村电商发展前景,进一步推进农村电商发展必须加强4点:强化市场意识,强化产品特色,争取政策支持,加强人才培养。

Jiangsu Province Supply and Marketing Cooperatives has been brave in innovation in the process of promoting the development of rural e-commerce, through high-point positioning and systematic planning, lays out the overall situation of rural e-commerce, and starts from the details, solidly advances and leads to the direction of e-commerce, so a road suitable for the development of rural e-commerce in Jiangsu has emerged. Facing the development prospects of rural e-commerce, we must strengthen four points in further promoting the development of rural e-commerce： strengthening market awareness, strengthening product characteristics, striving for policy support, and strengthening personnel training.