山西省全民健身实施计划对贫困县居民体育公共服务满意度影响

The Influence of the Shanxi Provincial National Fitness Plan on the Satisfaction of the Residents of Poor Counties in Shanxi Province with Sports Public Service

为贯彻落实中共中央、国务院《"健康中国2030"规划纲要》精神,山西省政府提出了"健康山西,体育先行"的发展理念,并发布《山西省全民健身实施计划(2016-2020年)》,明确"健康山西"建设的目标任务和工作导向。积极构建体育公共服务体系,最大限度地满足人民日益增长的体育健身需求,促进人民群众的身心健康是当前和今后一段时期的重要任务。以山西省平陆县、岚县、阳曲县、广灵县、偏关县和五寨县六个贫困县居民为样本,以实地调查访问形式分别从体育场地设施、健身指导、活动组织以及推广宣传四个方面进行满意度评价,山西全民健身实施计划对贫困县居民体育公共服务满意度影响的研究结果表明,山西省贫困县居民体育公共服务各个维度的满意度处于中等水平,山西省全民健身实施计划显著提升了体育场地设施和体育健身指导的满意度,但对体育活动开展和组织建设以及体育推广宣传的满意度影响甚微。随着山西省县域居民体育健身意识的不断增强,应更加注重体育活动开展和推广宣传,推出具有针对性体育活动项目,拓展多元化传播形式,推进体育公共服务均等化进程。

The Shanxi provincial government proposed the concept of ＂Healthy Shanxi, Sports First＂, issued the ＂Shanxi Provincial National Fitness Plan（2016-2020）＂, and defined the goal, task and orientation of the ＂HealthyShanxi＂ construction. Actively building a sports public service system to meet people＇s increasing needs for physicalfitness to the maximum extent and promote people＇s physical and mental health is an important task for the presentand the coming period. Taking the residents of the poor counties of Pinglu, Lan, Yangqu, Guangling, Pianguan andWuzhai in Shanxi Province as samples and using the method of field investigation, this paper evaluates thesatisfaction of the residents of the poor Shanxi counties with sports public service in the aspects of sports venuesand facilities, physical fitness guidance, sports activities organization and sports promotion and publicity to analyzethe influence of the ＂Shanxi Provincial National Fitness Plan（2016-2020）＂ on the satisfaction of the residents in thepoor Shanxi counties with sports public service. Results show that the satisfaction of the residents of the poor Shanxicounties with sports public service is moderate in every aspect and the ＂Shanxi Provincial National Fitness Plan（2016-2020）＂ has significantly improved the residents＇ satisfaction with sports venues and facilities and physicalfitness guidance but the plan has little influence on the residents＇ satisfaction with the organization of sportsactivities, the construction of sports organizations and the promotion and publicity of sports. With the residents＇awareness of physical fitness strengthening increasingly in Shanxi counties, more attention should be paid to theimplementation, promotion and publicity of sports activities, sports projects introduced in a targeted way, and sportsspread in a variety of forms in order to promote the equalization of sports public service.