大数据助力高等学校网络思想政治教育研究

The Application of Big Data to the Improvement of the Network Ideological and Political Education in Colleges and Universities

数据是人们获得新认知、创造新价值的源泉。大数据时代改变了高等学校思想政治教育的传统模式,为高等学校网络思想政治教育创造了新的发展环境,充满机遇与挑战。面对大数据应用中存在的思想政治教育工作者大数据意识薄弱、数据素养有待提高,思想政治教育对象数据量庞杂,大数据分析难度过高和思想政治教育媒介数据技术落后、配套体系仍需完善的现实困境,高等学校应主动突破,树立数据思维,优化数据技术,准确高效地分析大数据,助推思想政治教育个性化模式的构建,充分发挥网络思想政治教育的引领价值,实现大数据在高等学校网络思想政治教育领域的应用价值。

Data is the source of people＇s access to new knowledge and new value creation. In the era of big data, itchanges the traditional mode of higher education, provides a new development environment for the ideological andpolitical education of colleges and universities, and thus confronts people with both opportunities and challenges.Currently, realistic dilemmas exist in the application of big data in the ideological and political education incolleges and universities： the ideological and political educators have a weak sense of big data; their data literacyneeds to be improved; the data on the objects of ideological and political education is huge and messy; and the bigdata analysis is too difficult whereas the media data technology for ideological and political education is backwardand the supporting system still needs to be improved. Faced with such a situation colleges and universities shouldtake the initiative and cultivate data thinking, optimize data technology, analyze big data accurately and efficiently,promote the individualized mode of ideological and political education, play the leading role of the Networkideological and political education, and thus realize the application value of big data in the ideological and politicaleducation in colleges and universities.