“一村一品一店”运行机制及对策研究——以江苏省宿迁市为例

Study on the Operation Mechanism and Countermeasure of “One Village,One Product,One Shop”——Taking Suqian of Jiangsu as an Example

在中央提出"互联网+"行动计划以来,"互联网+农业"已经成为推动现代农业发展的新模式。在"互联网+农业"的浪潮下,宿迁市抢抓农业发展与互联网结合的契机,大力发展农村电子商务,首创了具有宿迁特色的"一村一品一店"模式,并取得显著成效。为进一步推进宿迁市"一村一品一店"做大做强,在更大范围内形成可复制、可推广应用的模式,对宿迁市"一村一品一店"发展运行机制和发展中存在的问题进行了分析,提出了推进宿迁市特色优势产业发展的有利对策,为全国其他地方的农业电商发展提供借鉴作用。

Since the central government proposed the ＂Internet ＋＂action plan, ＂Internet ＋ Agriculture＂ has become a new model to promote the development of modern agriculture.Under the wave of ＂Internet ＋ Agriculture＂, Suqian City seized the opportunity of combining agricultural development with Internet and vigorously developed rural e-commerce. It pioneered the ＂one Village, One Product, One Shop＂ model with Suqian characteristics and achieved remarkable results.In order to further promote the ＂one village, one product, one store＂ in Suqian City, become a model that can be replicated and promoted and applied in a wider scope,the development mechanism and development problems of ＂one village, one product, one shop＂ in Suqian City were analyzed.It put forward favorable countermeasures to promote the development of characteristic advantageous industries in Suqian City, and provides reference for the development of agricultural e-commerce in other parts of the country.