精准扶贫背景下农村电商发展影响因素及对策研究

Influencing Factors of Rural E-commerce Development under the Background of Accurate Poverty Alleviation and Empirical Research

构建了农村电子商务发展影响因素指标体系,运用层次分析法对各层次因素进行层次单排序和层次总排序。结果表明,单层次判断矩阵计算结果影响因素的排序是:农村物流水平、农村电商主体情况、政府扶持、农村电商经营状况。总排序中已通邮的行政村比重、物流从业人员比重、对农产品电子商务意识是影响农村电商的重要因素。基于此,提出了精准扶贫政策环境下促进农村电商发展的对策建议。

An indicator system for the influencing factors of rural e-commerce development was constructed.The analytic hierarchy process was used to perform hierarchical single ordering and hierarchical total ordering for each level of factors. The results showed that the ranking factors of the calculation results of single-level judgment matrix：rural logistics level,main situation of rural e-commerce, the support of government,rural e-commerce operation status.The proportion of administrative villages that have been mailed in the total ranking, the proportion of logistics employees, e-commerce awareness of agricultural products is an important factor affecting rural e-commerce. Based on this, the proposal to promote rural e-commerce development under the environment of precise poverty alleviation policy was put forward.