管窥公立医院品牌战略建设与发展

Study on the Brand Strategic Construction and Development in the Public Hospital

品牌关系到医院在医疗市场中的地位、发展空间、核心竞争力以及未来的发展前景。面临当下激烈的医疗市场竞争,公立医院必须解放思想、更新观念,科学地进行医院品牌建设,才能实现可持续发展。

The brand is related to the status, development space, core competitiveness and future prospect in the medical market. Faced with the current fierce medical marketing competition, the public hospital must emancipate the mind, change the idea and scientifically conduct the hospital brand construction thus realizing the sustainable development.