济南市旅游流结构构建与“反向”分析

Tourism Flow Structure Construction and Reverse Analysis in Jinan

旅游者时空移动产生的旅游流影响着客源市场和旅游目的地的开发,利用地理集中指数和基尼系数测算出济南市的旅游流时空集中特征适合用社会网络分析法,由此可见济南市旅游流规模大,空间分布广,全地域化明显;但是空间集中度高,主要集中于市区的趵突泉、大明湖、五龙潭、黑虎泉以及千佛山景区;自助游、自驾游季节分布均匀,团队游客淡旺季明显;济南市内游憩活动较多,城乡反向差异明显,周边地区游客在市区主要游览著名景点和购物,市区游客在周边主要以乡村旅游,休闲美食为主;济南市旅游流网络结构受到交通因素的影响,与其他大城市相比仍不成规模,更为集中,处于旅游中转地向旅游目的地过渡的阶段,旅游目的地发展模式的发展阶段。

The tourism flow generated by the travelling time and space of tourists affects the development of the tourist market and the tourist destination. The features of tourist flow measured by using the geographical concentration index and Gini coefficient in Jinan are suitable for social network analysis. Thus it is concluded that the tourist flow in Jinan is large in scale, wide in spatial distribution and obvious in the whole region. but the spatial concentration is high, mainly concentrate on Baotuquan, Daminghu, Wulongtan, Heihuquan and Qianfoshan; self-service tours and self-driving tours are distributed evenly, and the team tourists show slack-peak seasons; there are many recreational activities in Jinan City, the reverse difference between urban and rural areas is obvious, tourists from the surrounding areas mainly visit famous scenic spots and go shopping in urban areas, and urban tourists mainly enjoy rural tourism and leisure food in surrounding areas; the structure of tourist flow network is affected by traffic factors in Jinan, and compared with other large cities, it is still not large enough and more concentrated. It is in the transition stage from tourism transit to tourism destination, and the tourism destination development model .