陕南特色文化小镇旅游开发分析——以棣花古镇为例

Study on the Tourism Development of Southern Shaanxi Specialized Cultural Towns

随着古镇开发热和中国旅游市场的蓬勃发展,古镇旅游成为我国旅游业中的一大热点。古镇不仅仅具备着极为优质的历史科考价值,更以其独特的文化传承和文化魅力,对经济文化的发展进行有效的推动作用。文中以棣花古镇的旅游文化开发为主,通过对棣花古镇的旅游文化开发及发展进行系统性的研究分析,发现当前棣花古镇存在着旅游资源的开发意识滞后、缺乏创新、开发建设不够深入、配套设施不够完善以及资源整合差等问题,针对这些问题指出应通过政府部门积极引导、加大特色文化旅游开发、完善配套设施建设、加强人才队伍建设、复合化发展棣花古镇文化旅游等措施,有效促进棣花古镇旅游文化资源的开发及利用,更好的建设陕南特色文化小镇。

As the town developed heat and the vigorous development of Chinag tourism market, ancient town is a focal point of Chinag tourism industry. Town not only has with is quality of history section test value, more to its unique of culture heritage and culture chalan, on economic culture of development for effective of promo- ted role, This thesis mainly focuses on the development of tourism and culture in the ancient town of Dihua. It systematically studies and discusses the development and development of tourism culture in the ancient town of Dihua. At present, there is a lack of awareness of the development of tourist resources in the ancient town of Dihua, lack of innovation and insufficient development and construction , Insufficient supporting facilities and poor resource integration. In response to these problems, it is pointed out that government departments should actively guide and increase the development of rearmed cultural tourism, improve the construction of ancillary facilities, strengthen the construction of qualified personnel, and develop the cultural tourism of Dihua Town in a complex manner , Effectively promote the development and utilization of tourism and cultural resources in the ancient town of Dihua, and better to build characteristic cultural towns in southern Shaanxi.