大学生网购情况及其对外出购物的影响分析

Online Shopping of College Students and its Impact on Shopping

研究网上购物行为对城市商业布局、零售业发展有重要意义。基于问卷调查数据,通过卡方检验、假设检验等方法,对大学生网购行为、外出购物的选择以及网购行为对外出购物的影响情况进行了研究。结果显示:大学生的网购行为较为频繁、特点鲜明,网购时间与其外出频率、外出时长有着负相关关系,但因其他因素影响,网购频率、网购金额对外出购物行为影响不明显,或呈正向相关。同时,距离远近、商场规模等原因都影响着大学生对外出购物地点的选择。

Nowadays, online shopping has become a consumer craze in the whole nation. As an important consumer group of online shopping, college students＂ shopping behavior is of great significance to the re＇ban commereial layout and retail development. Based on the questionnaire survey data, through the ehi square test, hypothesis testing and other methods, the students online shopping behav- ior, the choices of shopping and how the online shopping behavior impacts shopping abroad were studied. The resuhs show the online shopping behavior of college students is more fi＇equent with distinct characteristics.Online shopping time has a negative correlation with the fi＇equeney and time of going out.But due to other factors, the influences of online shopping frequeney and online shopping money to the going shopping behavior is not obvious, or a positive correlation. Moreover, the distance, the size of shopping malls and other factors afleet college students＂ choice of shopping locations.