从新物种乐视看互联网生态企业发展模式

Looking at the Development Model of Internet Ecological Enterprises from the New Species LeTV

随着"互联网+"时代的到来,传统商业企业面临颠覆与重构,互联网生态企业强势崛起。乐视自上市以来,从鲜为人知到创业板第一股,其打造的独特"生态体系",造就了令人望尘莫及的融资能力,如今却股价低迷,生死未卜。本文从商业模式角度,针对乐视由盛及衰的原因进行深入解剖,对其他生态企业在战略扩张和发展等方面提供参考和借鉴意义。

With the advent of the ＂Internet ＋＂ era, traditional commercial enterprises are facing subversion and reconstruction, and In- ternet eeo-enterprises are rising strongly. Since its listing, LeTV has never seen its first share of the GEM, and its unique ＂ecosys- tem＂ has created its unpredictable financing ability-. Today, its share price is sluggish and its life and death are uncertain. From the perspective of business model, this paper has carried out in-depth anatomy on the reasons for the prosperity and decline of LeTV, and provides reference and reference for other ecological enterprises in strategic expansion and development.