海南省博鳌镇美雅村乡村旅游发展对策研究

Study on Rural Tourism Development Measures of Meiya Village in Bo'ao Town of Hainan Province

乡村旅游业作为农村地区的一种新兴产业,其发展对加快社会主义新农村建设有很大的意义。海南省琼海市地理位置优越、生态环境优良且旅游资源丰富,发展乡村旅游不仅可以提升当地居民的生活水平,而且有利于调整当地的产业结构,推动农业的发展。基于此,以博鳌镇美雅村为研究对象,分析美雅村乡村旅游的发展优势、发展现状以及发展模式。研究发现,目前海南省生态文明建设过程中仍存在着发展不均衡、可持续性不强和村民主人翁意识弱等不利于可持续发展的现象和问题。因此,未来美雅村需要进一步完善乡村旅游基础设施的建设,优化品牌建设,提升管理者素质。

Asa new industry, the development of rural tourism is significant to accelerate the construction of new socialist countryside.The Qionghai City of Hainan Province has superior geographical position, excellent ecological environment and rich tourist resources.Developing its rural tourism can not only improve the living standard of local residents, but also help to adjust the local industrial structure and promote the development of agriculture. Based on this, taking the Meiya Village in Boao Town an example, this paper carried on the analysis to the development advantages, development conditions, and its development pattern. However, the construction of rural eco-civilization in Meiya Village was faced with lots of problems such as the imbalance development, week sustainability and other issues. Therefore, the Meiya Village needed to promote the construction of rural tourism infrastructure, optimize brand building and improve the abilities of managers in the tourism area.