企业逆向国际化研究的知识基础与热点趋势——基于Web of Science的文献计量分析

Knowledge base and hot trend of enterprise reverse internationalization research:A bibliometric analysis based on Web of Science

近年来,逆向国际化已成为企业国际化领域的热点议题。利用CiteSpace、Bibexcel、SPSS等软件对Web of Science数据库中收录的企业逆向国际化相关文献进行计量分析,探究该领域研究文献的外部特征、知识基础及热点趋势。结果表明:2007-2017年企业逆向国际化领域文献数量呈现波浪式上升趋势,美国学者引领了该领域的研究;企业逆向国际化的知识基础包括制造业回流、国际化过程、竞争战略、经济学位置模型和再次择位五大知识群;该领域的研究热点主要集中于新兴经济体逆向国际化、企业逆向国际化与绩效、制造业回归和国际双元能力与创新。

In recent years, reverse internationalization（Rl） has become a hot topic in the field of enterprise internationalization. In this paper, CiteSpace, Bibexcel, SPSS and other software were used to analyze the related literature of RI in Web of Science database, and to explore the external features, knowledge base and hot tend of RI. The results indicated that the literature number of RI in 2007 -2017 shows a trend of wave-like rising, and American scholars have led the research in this field. The knowledge base of RI includes five large knowledge groups： manufacturing backflow, the process of internationalization, the strategy of competition, the model of economic position, and the relocation. The hotspots focus on four points： RI of emerging economies, RI and its performance, the return of manufacturing industry, and the international ambidextrous capability and innovation.