影响上海市老年人体育消费的因素分析

Analysis of Factors Affecting Sports Consumption of The Elderly in Shanghai

运用文献资料法、问卷调查法和数理统计法对影响上海市老年人体育消费的因素进行研究,研究发现年龄、工作状态、文化、闲暇时间、身体状况、收入水平、体育配套设施、生活关联群体、广告媒体等因素会影响上海市老年人的消费动机、偏好和态度。总体来看,上海市老年人的体育消费意愿严重不足,但有体育消费行为的老年人对于体育价格的感知反映相对合理。

By using the methods of literature, questionnaire and mathematical statistics, this paper studied the factors influencing the sports consumption of the elderly in Shanghai. It found that age, work status, culture, leisure time, physical condition, income level, sports facilities, life related groups, advertising media and other factors would affect the consumption motivation, preferences and attitudes of the elderly in Shanghai. The old people in Shanghai have a serious lack of sports consumption willingness, but the old people who have sports consumption behavior have a relatively reasonable perception of sports price generally.