基于SWOT-TOWS审视关公文化体育旅游开发

Sports Tourism Development of Guangong Culture Based on SWOT-TOWS Theory

采用SWOT分析的方法,从优势、劣势、机遇和威胁四个方面对关公体育旅游资源进行分析,应用TWOS系统对关公体育旅游资源进行战略规划。研究表明,关公体育旅游开发应以关公文化为平台、根祖文化战略为依托、盐池文化为特色对关公体育旅游资源进行区域联合和产品整合规划,大力推动运城体育文化旅游业的发展。

SWOT analysis method was used to analyze the sports tourism resources of Guangong from four aspects, advantages, disadvantages, opportunities and threats, and TWOS system was applied to strategic planning of sports tourism resources of Guangong. The research showed that the development of Guangong sports tourism should be based on Guangong culture, the strategy of ancestor culture, and salt lake culture. The regional integration and product integration planning of Guangong sports tourism resources should be carried out to promote the development of Yuncheng sports culture tourism.