场域理论视角下社交媒体时代新闻生产的博弈

Competition of News Production in Social Media Era from the Perspective of Field Theory

社交媒体时代新闻生产打破传统传播格局,新闻生产在新场域环境下呈现出新特征并产生了新的矛盾冲突,以"场域理论"关系思维模式为理论工具,探索出社交媒体时代新闻生产新的博弈场,传统媒体渠道"失灵",社群传播模式加剧了"信息茧房"效应,"后真相时代"新闻真实性被消解。因此,可以从转变思维模式促进传统媒体发展转型、实现多元传播渠道、提高用户媒介素养、转变政府角色观念等方面入手,以期营造清朗的新闻生产环境。

In the era of social media, news production breaks the traditional communication patteru, presents new features and conflicts in the new field environment. Taking the relational thinking of ＂Field Theory＂ as the theoretical tool, this paper explores the new competition field of news production in the era of social media. The traditional media channels become ＂failure＂, the social communication mode aggravates the ＂information cocoons＂ effect, and news authenticity is dissolving in the ＂post-truth era＂. Therefore, we can promote the development of traditional media transformation from the transformation thinking mode, achieve multiple communication channels, improve the users＂ media literacy, and change the concept of government role and other aspects to build a serene news production environment.