面向3PL动态物流联盟组建自动协商模型

Construction of 3PL-oriented Dynamic Logistics Alliance Model with Automatic Negotiation

面对日益复杂和多变的市场环境,很多企业为了降低运营成本和提升自身的物流服务水平与市场竞争力,纷纷选择与3PL(third party logistics)进行联盟化运营,而当市场机遇出现时,如何构建动态物流联盟却成为困扰企业和3PL提供商的难题.在考虑联盟运营中的环境影响因素和各方的风险偏好与决策活动的基础上,提出了动态物流联盟组建的自动协商模型,并以联盟盟员的视角设计了自动协商的流程与让步策略,最后以煤炭动态物流联盟的组建为例进行了仿真实验,充分验证了模型和方法的有效性与合理性.

With respect to the increasing complexity and variation in the marketplace environment, many enterprises join dynamic logistics alliances with 3PL （third-party logistics） providers to reduce operational costs and improve the logistics service level and their degree of competitiveness. However, as market opportunities emerge, it is not a straightforward task for enterprises to take part in dynamic logistics alliances with 3PL providers. In this paper, considering the disparities among ally members with respect to business environmental issues and preferences regarding risk or decision making, we propose an automatic negotiation model for constructing effective dynamic logistics alliances. We also designed an automatic negotiation process and negotiation concession strategies based on member perspectives. Finally, we conducted a simulation experiment on a coal logistics scenario and demonstrate that the proposed model and processes are effective and efficient in building 3PL-oriented dynamic logistics alliances.