基于对应分析的进口图书销售分布研究

Research on the Distribution of Imported Books Sales Based on Corresponding Analysis

[目的/意义]旨在为制定境外图书的引进与销售策略提供参考。[方法/过程]以福建省出版物监测与研究中心所监测的进口图书数据为样本,利用描述性统计分析对进口图书的销售时间、主题类型、销售去向等分布特性进行揭示,同时利用对应分析方法对进口图书的类型分布与销售去向进行关联分析。[结果/结论]当前进口图书的主题类型与销售去向之间呈现出一定的特征:少儿图书和文学艺术类图书的去向主要为零售企业;哲学社会科学类图书的去向主要为科研机构、大中专院校和公共图书馆;综合性图书、自然科学技术、文化教育类图书的去向主要为其他机构。

[Purpose/significance] The paper is to provide reference for developing a strategy for importing and selling the booksabroad. [Method/process] The paper takes the data about imported books as samples, which are monitored by Fujian Provincial Publication Monitoring and Research Center. It uses descriptive statistic analysis to reveal the distribution characteristics of imported books,such as sales time, theme types and sales destinations, and applies the corresponding analysis method to analyze the type distributionand the sale destinations of imported books. [Result/conclusion] The results show that certain features appear between topic types ofimported books and the sale destinations, including that children books and liberal-arts books are mainly sold to retail companies,books of philosophy and the social sciences are mainly sold to scientific research institutions, colleges and universities and public libraries, comprehensive books, books of natural science and technology and books of culture and education are mainly sold to other institutions.