论茶文化在茶馆文化营销中的作用--以老舍茶馆为例

On the Function of Tea Culture in Teahouse Culture Marketing:A Case Study of Laoshe Teahouse

茶馆是茶文化的重要载体,而茶馆文化又是茶馆的灵魂所在。在21世纪的今天,文化软实力的重要性不言而喻,茶馆文化已然成为茶馆能否成功经营的核心竞争力。我国茶文化资源丰富,如何充分挖掘茶文化资源成了茶馆经营亟待解决的现实问题。故本文拟以老舍茶馆为研究对象,探讨茶文化在茶馆文化营销中的应用及其作用。

The teahouse is an important carrier of tea culture, and the teahouse culture is the soul of the teahouse. Theimportance of cultural soft power is self-evident in the 21stcentury, and the teahouse culture has become the core competi-tiveness of successful teahouse management. China is rich in tea cultural resources, and how to fully tap the tea cultural re-sources has become a real problem to be solved urgently in teahouse management. Therefore, this paper, taking Laoshe Tea-house as the research object, discusses the application and the function of tea culture in teahouse culture marketing.