乡村振兴背景下湖北省乡村旅游产品提质增效研究

Research on enhancing quality and increasing efficiency of rural tourism products in Hubei Province under the background of rural revitalization

以乡村振兴为视点,阐述乡村旅游在乡村振兴战略中的重要作用,并以湖北乡村旅游为例,分析湖北乡村旅游产品目前在旅游产品体系、产品开发质量、产品同质化、服务质量与管理等方面存在的一些主要问题。并针对这些问题就乡村背景下提升湖北省乡村旅游产品质量和效益提出了建设性对策与建议,以期更好地满足人民日益增长的对美好乡村旅游产品的需求,促进湖北乡村振兴战略的实施。

From the view of rural revitalization, this paper has expounded the important role of rural tourism in the strategy of rural revitalization, and taking Hubei Province’s rural tourism as an example, has analyzed some main problems existing in the present product system, product development quality, service quality and management, product homogeneity and and other aspects of Hubei Province’s rural tourism products. Aiming at these problems, the paper has put forward some constructive countermeasures and suggestions to improve the quality and efficiency of rural tourism products of Hubei Province in order to better meet the increasing demand of the people for fine rural tourism products and promote the implementation of Hubei Province’s rural revitalization strategy.