电子商务专业一体化教学改革的探究

Exploration on the Integrated Teaching Reform of E-Commerce Specialty

21世纪信息技术高速发展,推动实体经济向电子商务转变,大量电子商务平台蓬勃发展。电子商务人才需求量激增,人才质量要求提高,高校持续扩大电子商务专业招生。但传统的电子商务专业教学已经不能适应时代需求变化,论文首先介绍了电子商务专业的教学现状,然后分析了电子商务专业一体化教学改革的原则和意义,最后研究了电子商务专业一体化改革的具体策略,旨在提升教学质量,促进电子商务行业可持续健康发展,助力我国经济建设。

The rapid development of information technology in the 21 st century has promoted the transformation of the real economy to electronic commerce, and a large number of e-commerce platforms have flourished. The demand for e-commerce talents is increasing rapidly, the quality requirements of the talents are improved, and the universities continue to expand the recruitment of e-commerce specialty. However, the traditional teaching of e-commerce specialty can not adapt to the changing needs of the times. The paper firstly introduces the current situation of e-commerce teaching, and then analyzes the principles and significance of the integrated teaching reform of e-commerce specialty. Finally, it studies the concrete strategy of the integrated reform of e-commerce specialty. The purpose of this paper is to improve the teaching quality,promote the sustainable and healthy development of the e-commerce industry, and help the economic construction of China.