汽车市场调研与营销策略分析

Automobile market research and marketing strategy analysis

科学技术的不断发展,国民生活水平的不断提升,推动我国汽车行业的发展。研究表明,在我国二线城市以上的城市,平均每一户就有一辆汽车,汽车对于我们来说不只是交通运输工具,更是亲友游玩必备。文章对汽车市场调研和营销策略进行分析。

With the continuous development of science and technology and the continuous improvement of national living standards, the development of China＇s automobile industry has been promoted. The study shows that in the cities above the second tier cities in China, there is an average car for each household, and the car is not only a vehicle for us, but also a must for relatives and friends. This paper analyzes the automobile market research and marketing strategy