浅谈产品平台化在轻卡出口领域的优势

Advantages of product platform in light truck export area

随着经济不断发展,国民生活水平的不断提升,推动我国物流行业快速发展,带动轻卡产业迅速发展,其中以福田、江淮等汽车企业销量上已经超过日系主流品牌。在国家主导"一带一路"走出去的大环境下,轻卡出口却一直低速发展,其中产品投放不合理、多平台共存、产品售后效率的等问题制约产品整体竞争力,在本文将从产品平台化优势进行分析。

With the continuous development of the economy and the continuous improvement of the national standard living, the rapid development of the logistics industry in China has been promoted, and the rapid development of the light truck industry has been driven. The sales of automobile enterprises such as Foton, JAC and other automobile enterprises have exceeded the mainstream brands of the Japanese. In the big environment dominated by the country, the export of light truck has been developing at low speed.The problem of unreasonable product delivery, multi platform coexistence, and the efficiency of product after sale will restrict the overall competitiveness of the product. In this paper, the advantages of the product platform will be analyzed