新媒体环境下做好高校新闻宣传工作的策略研究

On Strategies of Press Publicity in Colleges and Universities under New Media Environment

新闻宣传工作是高校工作的重要组成部分,做好新闻宣传工作对维护学院声誉,树立学院良好形象具有十分重要的意义。近几年,新媒体的广泛应用,对高校的新闻宣传工作带来前所未有的机遇和挑战。高校新闻宣传工作应当整合宣传资源构建高效、安全、有序的高校宣传体系,发挥各种媒体应有的效应,形成宣传合力。

Press publicity is an important part of universities’work. It is of great significance to doa good job in news publicity for maintaining the reputation and setting upa good image of the college. In recent years, the wide application of new media brings unprecedented opportunities and challenges to journalism and publicity in colleges and universities. This paper discussed the impact of the new media on the formation of traditional media, the integration of the information resources in colleges and universities, the construction of a high efficient, safe and orderly communication system, and the author studied new strategies to give full play to the effects of various media, and to form combined publicity efforts to serve the news publicity of colleges anduniversities.