高职院校高考志愿填报影响因素及招生对策分析——以江苏工程职业技术学院为例

Analysis of the Factors that Affecting Volunteer Filling and Countermeasures in College Entrance Examination in Higher Vocational Colleges——Take Jiangsu College of Engineering and Technology as an Example

为完成招生任务,提高生源质量,对江苏工程职业技术学院2017级新生进行了问卷调查。了解了考生填报我校的主要因素、考生获得招生信息的第一渠道、考生选择的专业及对专业的了解程度、考生填报志愿时与学校的沟通方式等,从而分析出考生志愿填报的影响因素。提出了以下改进措施:强化学校内涵建设,提升办学实力;优化专业设置,强化品牌专业、骨干专业建设;优化招生宣传渠道,丰富招生宣传载体。

In order to complete the enrollment task and improve the quality of students, a questionnaire survey was conducted on the freshman of grade 2017 of Jiangsu College of Engineering and Technology. The main factors for candidates to fill in our school, the first channels for candidates to obtain enrollment information, candidates＇ choice and understanding degree for majors, and the ways to communicate with the schools were understood. The main influence factor that influencing volunteer filling could be conclu ded. The following improvement measures were put forward： strengthening the connotation construction of schools and enhancing the strength of running schools, optimizing professional settings and strengthening the construction of brand and backbones professions, optimizing the enrollment channels and enriching the enrollment propaganda carrier.