区域文化在茶叶区域品牌建设中的融合和应用——以客家文化为例

Integration and Application of Regional Culture in Tea Regional Brand Construction——Taking Hakka culture as an example

区域文化在区域品牌建设中的融合和应用,能够突显品牌特色,形成差异化的竞争优势。闽粤赣交界地区的客家文化作为我国区域文化中璀璨的一支,可以在茶叶区域品牌的视觉识别系统设计、品牌传播、品牌文化塑造中融合和应用。这不仅有利于茶叶区域品牌的建设,而且有利于客家文化的保护和传承、开发和利用,具有重要的社会价值和经济意义。

The integration and application of regional culture in regional brand building can highlight the brand characteristics and form a differential competitive advantage. Hakka culture in the border area of Fujian, Guangdong and Jiangxi, as a brilliant branch of regional culture in China, can be integrated and applied in the design of visual identification system, brand communication and brand culture shaping of tea regional brand. This is not only conducive to the construction of tea regional brand, but also conducive to the protection, inheritance, development and utilization of Hakka culture. It has both important social value and economic significance.