产业链视角下的网络游戏知识产权保护

Intellectual Property Protection of Online Games from the Perspective of Industry Chain

知识产权作为网络游戏的核心价值,贯穿网络游戏开发、运营到衍生品二次开发的各个环节,同时各个环节上的知识产权问题构成网络游戏产业健康快速发展的严重阻碍。网络游戏产业要加强知识产权保护意识、健全知识产权管理体系、完善知识产权保护法律并加强行业自律。

Intellectual property rights as the core value of online games, running through the development of online games, operating to the secondary development of derivatives for each link, at the same time, the intellectual property issues in each link constitute a serious obstacle to the healthy and rapid development of online games industry. The online game industry should strengthen the awareness of intellectual property protection, improve the intellectual property management system, perfect the intellectual property protection law and strengthen the industry self-discipline.