基于影响力调查分析的高校微信公众号编辑策略研究

Research on the Editing Strategy of University Wechat Public Accounts Based on Influence Investigation and Analysis

高校微信公众号作为新互联网媒体形式,以其快速便捷的传播,灵活多样的文章类型,迅速成为与高校校报、广播、门户网站等传统资讯传播平台平齐的传播方式。如何打造具有高校特色的微信公众号,积累忠诚度高的读者粉丝群体,扩展内容传播范围及受众,成为高校公众号编辑的关注点。通过对高校微信公众号榜单前十位进行传播指数进行调查分析,并基于其推文内容,得出其优秀推文所具备的关键性特征,并据此提出高校公众号的编辑策略。

As a new form of Internet media, the WeChat public accounts of colleges and universities have quickly become a similar dissemination platform with traditional information dissemination platforms such as university newspapers, radio, and portals, due to its fast and convenient dissemination, flexible and diverse types of articles. How to build a WeChat public account with the characteristics of colleges and universities, and how to accumulate loyal reader fans groups to expand the scope of content dissemination and audiences become the focus of editors of college public accounts. This article investigates and analyzes the dissemination index of the top ten on the WeChat public accounts list. Based on the content of their tweets, this article concludes the key characteristics of excellent tweets, and then puts forward the editorial strategies of the college public accounts.