视错觉图形在招贴海报设计中的应用探究

APPLICATION OF OPTICAL ILLUSION GRAPHICS IN PLACARD POSTER DESIGN

海报的设计对海报信息的传递起着决定性的作用。因此,如何使招贴海报中的设计出彩,一直是业内人士所密切关注的焦点。依据人体视觉是获取海报信息主要来源的原理,我们可以利用视错觉图形的作用,来达到使海报出奇出新的效果。本文在介绍视错觉具体内容的基础之上,从视错觉图形的类型方面来剖析视错觉图形在招贴海报设计中的应用,并且尝试性地指出视错觉图形在招贴海报设计中的意义,旨在更好地利用视错觉来产生出理想的视觉效果,以更好地服务于海报传递信息的目的。

The design of posters plays a decisive role in the transmission of posters＇ information. Therefore,how to make poster posters in the design of color has been the focus of attention in the industry. According to the principle that human vision is the main source of posters＇ information,we can make use of the function of visual il usion to achieve new effects on posters. On the basis of the specific content of visual il usion,this paper analyzes the application of visual illusions in posters design from the types of visual illusion,and attempts to point out the significance of visual illusion in posters＇ posters design. The aim is to make better use of visual illusion to produce ideal visual effects,so as to better serve the purpose of delivering information by posters.