平面设计中的触觉探究——以日本的当代平面设计为例

THE EXPLORATION OF TOUCH IN GRAPHIC DESIGN——A CASE STUDY OF JAPANESE CONTEMPORARY GRAPHIC DESIGN

随着平面设计的定义在社会的发展,人们不再满足通过单一的"视觉"方式获取信息。触觉因具有直接、细腻的信息感知方式,受到设计领域越来越多的关注。文章探究了触觉在平面设计领域的意义,并通过分析日本当代著名平面设计案例,说明日本设计如何以触觉为核心,从设计材料的多元、设计方法的创新和设计目的的深刻,加强平面设计的传达。研究结论对中国的平面设计的发展具有借鉴意义提供了新的思路。

With the development of society, people are no longer satisfied with getting information singly by ＂visual approach＂. Touch is getting increasing attention in design area on account of direct and delicate information perception. The paper explores the meaning of touch in graphic design area. Moreover, through the analysis of contemporary famous Japanese graphic design cases, the paper indicates the Japanese design how to consider touch as the core and uses multiple design materials, innovative design methods and profound design purposes to enhance the communication of graphic design. The research conclusion provides the referential significance for the development of graphic design in China.