基于网络文本分析的厦门国际旅游形象研究

A Study of Xiamen International Tourism Image: Based on Web Text Analysis

厦门作为现代化港口风景旅游城市,在鼓浪屿"申遗"和金砖会晤的机遇下,开拓国际旅游市场已成大势所趋。解读厦门作为旅游目的地在外国旅游者心中的形象变得尤为重要。随着互联网的普及,网络评价成为游客感知旅游目的地形象的重要来源。本研究以TripAdvisor(猫途鹰)中关于厦门旅游的网络评价作为研究样本,基于"认知—情感"模型,采用内容分析法,分析总结外国旅游者对厦门旅游形象的感知,并为厦门旅游国际化发展提出建议。

As a famous tourism destination in China, Xiamen enjoys many opportunities when exploring the international tourism market such as declaration of the world heritage of Gulangyu Island and the BRICS Summit. Therefore, understanding the image of Xiamen as a tourism destination perceived by overseas tourists becomes crucial. With the development of internet, tourists＇ evaluation or sharing on- line have become one of the most important information source about the destination for tourists. In this research, data was collected fi＇om TripAdvisor, one of the most popular sharing plaform for international travelers. Contents analysis was applied to generate the tourism image perceived by overseas tourists based on ＂cognition-emotion＂ model. Suggestions was made for both industry professions and governments accordingly.