基于新媒体营销的旅游产品知识平台构建

Research on the Construction of Tourism Product Knowledge Platform based on New Media Marketing

随着大众旅游时代的到来,旅游越来越成为人们生活中不可或缺的一项经济活动,旅游消费成为国民经济新的增长点,产业发展的重要性进一步得到国家、社会认可。但许多旅游产品竞争力不足,营销手段较为传统,需要注入新的营销机制,构建创新分享平台。运用新媒体展开旅游产品知识信息的传播,是提升旅游产品营销水平的有效手段,也将是旅游产品营销的未来发展趋势。本文以旅游城市漳州为例,探索基于新媒体营销的旅游产品知识机制,初步构建了在新媒体背景下的旅游产品知识平台模型。

With the advent of the age of mass tourism,traveling has became an indispensable economic activity increasingly.Tourism consumption has also become a new growth point of national economy,the importance of industry development has also been further recognized. However, many tourism products are not competitive and the marketing methods are traditional. It is necessary to inject new marketing mechanism and build an innovative sharing platform. Using new media to spread knowledge and information of tourism products is an effective way to improve the marketing level of tourism products, and it will also be the future development trend of tourism product marketing. In this paper, by taking Zhangzhou of the tourist city as an example, we have explored the knowledge mechanism of tourism products based on new media marketing for the first time. Meanwhile, A model of tourism product knowledge platform also has been built under the new media background.