浅析当前农村市场监管与消费维权的现状、成因及对策

Analysis on the Current Situation, Causes and Countermeasures of the Supervision and Consumer Rights Protection in Rural Market

中国是农业大国,农村人口占总人口的70%。农民是中国最大的消费群体,也是消费者中的弱势群体,他们最容易受到假冒伪劣商品的侵害和不法经营者的坑蒙拐骗。相比城市居民,农民法律意识、消费维权意识和自我保护意识差,加上经营者法律意识薄弱以及市场监管力量不足等影响,使得农村在某种程度上成为"假冒伪劣产品的集结地",假冒伪劣商品随处可见。论文在当前农村市场普遍存在的"农民买廉、商人贩假、监管缺位"状况下,就农村市场监管与消费维权的现状、成因及对策进行了简要分析。

China is a big agricultural country, the rural population of which accounts for 70% of the total population. Farmers, the largest as well as the disadvantaged consumer group in China, are the most vulnerable to the infringement of sham and shoddy commodities and the swindle of illegal operators. Compared with urban residents, they have poor awareness of the legal, consumer rights and self-protection, coupled with influence of the weak legal awareness of the operators and the lack of market supervision, the rural areas, to some extent, have become a ＂collective place for fake and poor quality commodities＂, the commodities can be seen everywhere. Under the common situation of ＂ farmers buy cheap goods, traders sell fake goods and the lack of supervision＂, the paper briefly analyzes the current situation, causes and countermeasures of the supervision and consumer rights protection in rural market.