广州市大学生参与冰雪体育旅游的行为研究

运用文献资料法、问卷调查法和访谈法等研究方法,对广州市大学生参与冰雪体育旅游的行为意向和影响因素这两个维度进行调查研究,结果显示广州市大学生参与冰雪体育旅游的行为意向相对积极,而影响因素主要受到金钱和技能等客观因素的影响要比受到主观兴趣和性格因素强。据此,提出了相应的改善建议,为响应国家增加冰雪人口、推动冰雪体育旅游产业发展的宏观政策目标实现提供理论和现实依据。

By using the methods of literature, questionnaire and interview, this paper investigates the two dimensions of the behavior intention and influencing factors of Guangzhou university students＇ participation in ice and snow sports tourism. The results show that the behavior intention of college students in the ice and snow sports tourism in Guangzhou is relatively positive, and the main influencing factors are money. Objective factors such as skills and skills are stronger than subjective interests and personality factors. Accordingly, the corresponding improvement suggestions are put forward to provide theoretical and practical basis for the realization of the country＇s macro policy goal of increasing the ice and snow population and promoting the development of the ice and snow sports tourism industry.