新疆干果业品牌建设现状与发展建议

The Construction Status and Development Suggestions for the Brand of Dried Fruit Industry in Xinjiang

新疆干果营养丰富,品质优良,但始终都是个体户、中间商、批发商在经营,一直没有形成自己独具特色的大品牌,随着互联网营销与实体店销售的结合,新疆干果销售出现可观销量,但大多都是未经加工的中低端产品。通过对新疆干果品牌建设优势和劣势进行分析,结合现有的干果品牌现状提出新疆干果中高端品牌建设的构想。

Xinjiang dried fruit is rich in nutrition and good in quality.But it is always operated by the self-employed,middlemen,wholesalers in the business,and has not formed its own unique brands.With the combination of Internet marketing and store sales,Xinjiang dried fruit sales have seen substantial sales,but most of them are always mid-range products,which are almost unprocessed.This article analyzes the advantages and disadvantages of Xinjiang dried fruit industry brand building,and the current situation of the existing dried fruit brands,puts forward the concept of high-end brand construction in Xinjiang dried fruit industry.