高级定制服装品牌O2O营销模式研究

Couture Brands O2O Marketing Research

以互联网与经济高速发展的现代社会为背景，通过研究国内外目前高级定制的O2O营销模式，初步构建起服装高级定制的定制流程及系统构架。进一步指出目前国内高级定制的O2O营销模式可从三方面进行改进：模式自身由O2O向OSO进化、实现利润分配的合理公开化、实现线上线下渠道的完美融合。希望为国内高级定制的O2O营销提供一定的理论支持和实际操作思路。

As the background of the rapid economic development, through research at home and abroad at present advanced customization of O2O marketing model, preliminary build haute couture clothing customization process and system architecture. O2O marketing model for further pointed out that at present, Haute Couture can be improved in three ways as follows： models own O2O OSOevolution, distribution of profit and reasonable public, achieving the perfect integration of online and offline channels. Hopes for domestic O2O marketing of Haute Couture with a certain amount of support and practical ideas.