“互联网+”西藏山南农特产品品牌运营探析

“Internet+” Tibet Shannan Agricultural Products Brand Operation Analysis

"十三五"期间中央进行了6次西藏工作座谈会,要求加速在西藏山南全面建成小康社会的进度。山南地区有独特的民俗文化产品,但由于地理位置偏远,地形崎岖,交通不便,使得经济发展滞后,而互联网为打造西藏民俗品牌提供了新思路和传播营销渠道。"网路"将加速西藏经济的发展,更新对西藏的印象,提高民族融合度。通过文献调研、实地考察,具体探析将互联网与西藏民俗文化产品结合起来,形成了民族文化品牌的策略。

During the 13th five - year plan period, the central Committee held six seminars on Tibetan work, which called for accelerating the progress of building a well-off society in an all-round way in Shannan, Tibet. Shannan region has unique folk culture products, but because of its remote geographical location, rugged terrain, inconvenient transportation and sluggish economic development, the internet provides new ideas and communication marketing channels for building Tibetan folk brands. “the internet” will accelerate the development of Tibet’s economy, update the impression on Tibet and improve the degree of ethnic integration. By using the methods of literature review, data analysis and field investigation, and specifically explores the possibility of combining the internet with Tibetan folk culture products to create and operate a well-known brand.