市场营销特色专业建设实践与反思——以郑州升达经贸管理学院为例

专业建设对高等学校一流本科人才培养质量的提升至关重要。高校特别是民办高校市场营销特色专业建设中要明确专业建设目标,构建合理的课程体系和实践教学体系,培育稳定的高水平专业教师队伍,完善教学条件,形成专业特色,提高本科人才培养质量。

Professional construction is crucial to the improvement of the quality of first-class undergraduate talents in higher edu-cation institutions. In the construction of marketing major of colleges and universities, especially private colleges and universities, it isnecessary to clarify the professional construction goals, construct a reasonable curriculum system and practice teaching system, culti-vatea stable high-level professional teacher, improve teaching conditions, form professional characteristics, and improve the quality ofundergraduate talent training.