崇明岛乡村文化旅游资源及其开发策略研究

Developing strategies of tourism resources in rural culture:a case study of Chongming Island

乡村文化作为我国传统文化的重要组成部分,是休闲农业与乡村旅游发展的根基。崇明岛农耕历史悠久,文化资源丰富。通过查阅文献和实地调研,对崇明岛乡村文化旅游资源进行梳理,运用AHP层次分析法构建了崇明乡村文化旅游资源评价体系,对其开发潜力展开研究;分析崇明乡村文化旅游资源开发过程中出现的问题并给出解决对策,包括促进乡村文化的创新创意发展、促进资源的系统整合和区域联动、发展民俗文化体验型模式等,从政府、企业和公众参与的角度提出保障政策建议。研究结果为崇明岛生态休闲农业的发展提供了科学参考。

Rural culture as an important composition of traditional Chinese culture, is the great foundation of the development of leisure agriculture and rural tourism. Chongming Island is rich in agricuhural culture and has a long history of farming. In this research, through analyzing the primary literature and conducting investigations, we summarized the tourism resources in Chongming Island and divided them into six categories. In addition, we assessed the development potential of leisure agriculture and rural tourism of Chongming Island through establishing rural tourism resources evaluation system and the analysis based on AHP. In the end, according to the arising problems in the development,we put forward some suggestions including： epurating rural culture for innovative and creative development, integrating tourism resources for regional linkage and system strategy, giving first place to sightseeing model assisted with folk culture experience, raising public participation through policy guarantee and the recruitment of talents. This research provides scientific support for the development of leisure agriculture in Chongming Island.