摘要
以运营商数据的采集、解析和挖掘为基础,通过大数据分析手段,利用XDR等相关数据源,可以定制对国内各地大型活动(各地音乐会、马拉松、短期会展等)的需求分析。提供用户、业务、终端等多维度的实时精准洞察分析方案,为活动效果的评估提供有力的数据支撑。同时可以指导运营商的资源精准投放,助力市场的精准营销。
Based on the acquisition,analysis and mining of operator data,the XDR data and other related data can be used to analyse the big events Oocal concerts, marathons, short-term exhibitions, etc.)by means of big data analysis. So that multi-dimensional real-time accurate analysis of users,businesses and terminals can be provided to support the assessment of the event. At the same time, it can guide the operator's resources to accurately deliver and help the precision marketing of the market,
作者
曹丽娟
晁昆
程新洲
贾玉玮
Cao Lijuan;Chao Kun;Cheng Xinzhou;Jia Yuwei(China Unicom Network Technology Research Institute,Beijing 100048,China)
出处
《邮电设计技术》
2018年第10期29-32,共4页
Designing Techniques of Posts and Telecommunications