微服务视角下的图书馆营销策略研究

Library Marketing Strategy Research under the Micro-service Perspective

随着网络技术的迅速发展,图书馆微服务的方式更加个性化、细微化、差异化。在分析图书馆微服务系统的基础上,分析微服务体系、服务特征、读者服务需求。提出加强营销理论培训与学习、营销方案的精准定位、开发功能多样的APP、建立积极的营销推广机制、完善科学的营销评价体系五个方面的服务营销策略,力求最大程度地发挥图书馆微服务效用。

With the rapid development of network technology, the way of libraPy micro - service is morn personal- ized, subtle and differentiated. On the basis of analyzing the library micro - service system, it analyzes the micro - service system, the service characteristic and the reader service demand. And then puts forward the service market- ing strategies from five aspects such as strengthening the marketing theory training and learning, the precise positio- ning of marketing programs, the developing the APP of various functions, establishing a positive marketing promo- tion mechanism, improving the scientific marketing evaluation system and strives to maximize the library＇ s Micro - service utility.