基于冷链物流供给模型的生鲜电商探索

Exploration of electronic commerce of fresh products based on cold chain logistics supply model

在生鲜电商的冷链物流发展中,运用微观经济学的价格理论,建立生鲜产品的供给和需求模型,分析冷链物流在生鲜电商流程中的供给成本,创新提出区域性专业冷链物流网络和大型开放服务平台的建设,以利于生鲜电商健康有序发展。

In the development of the cold chain logistics of the fresh products＇ electronic commerce, make use of the price theory of micro economics to establish the supply and demand model of the fresh products, analyze the supply cost of the cold chain logistics in the process of the fresh products＇ electronic commerce,propose the construction of the regional professional cold chain logistics network and the large open service platform in an innovative manner,in order to facilitate the healthy and orderly development of the fresh products＇ electronic commerce.